To bring value to the consumer and the business can increase by investing in packaging to deliver experience-driven, holistic propositions. Younger, bilingual groups have desire to reconnect with their subculture.
Created in conjunction with Mars Wrigley Global Design team.
Design Lead: Paul Angeloni
Creative Director: John Hall
Art Director: Eddy Ymeri
Graphic Designer: Christian Ortiz
Prototype Designer: Hatcher Associates
Filed Under: Brand Architecture, Identity, Packaging, Strategy
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