Sears Department Store

Holiday Elf to make it a joyful occasion.

INFORMATION
Project:
Sears Holiday Campaign
——
Client:
Sears Department store company

2018

ADD-004
 

In-store visuals for the holiday season. Theme is based around Paul the Elf, custom elf boots, and the faceless character made it easier to be adapted through out multiple regions. Use of accessories allow the playfulness between illustration and typographic lock-up.

CREDITS
Filled Under: Identity, Digital, Environmental, Illustration

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