Square One Identity

For gamers, by gamers.

1800w-Respawn-09-1

Introducing Respawn gum a collaboration with the established brand 5 gum, a new range of mental performance gum designed for gamers by gamers. Each piece of gum is infused with performance-enhancing vitamins and supplements such as vitamin B12, caffeine, and natural extracts. Understand gamers behaviors & attitudes to co-create gum/pack ideas relevant to them.

With a gum to maintain mental focus and reaction time. This unique gum combines green tea extract and B vitamins with the invigorating and long-lasting flavors of 5 Gum to keep you razor-sharp while gaming.

INFORMATION
Project:
Respawn by 5 Gum
——
Client:
Razer

2020.11

ADD-021
 

1800w-Respawn-01-2
1800w-Respawn-03-1
1800w-Respawn-04-1
1800w-Respawn-05-1
1800w-Respawn-06-1

CREDITS
Created in conjunction with Wrigley S&D.

Designers: @Eddy Y 
Case Study Photography: @Eddy Y 
Filled Under: Brand Architecture, Identity, Packaging

Download Pdf/link to google docs

ALL DAY DREAMING ©2020   COLOPHON