Introducing Respawn gum a collaboration with the established brand 5 gum, a new range of mental performance gum designed for gamers by gamers. Each piece of gum is infused with performance-enhancing vitamins and supplements such as vitamin B12, caffeine, and natural extracts. Understand gamers behaviors & attitudes to co-create gum/pack ideas relevant to them.
With a gum to maintain mental focus and reaction time. This unique gum combines green tea extract and B vitamins with the invigorating and long-lasting flavors of 5 Gum to keep you razor-sharp while gaming.
Created in conjunction with Wrigley S&D.
Designers: @Eddy Y
Case Study Photography: @Eddy Y
Filled Under: Brand Architecture, Identity, Packaging
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