Respawn by 5 Gum

For gamers, by gamers.

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Introducing Respawn gum a collaboration with the established brand 5 gum, a new range of mental performance gum designed for gamers by gamers. Each piece of gum is infused with performance-enhancing vitamins and supplements such as vitamin B12, caffeine, and natural extracts. Understand gamers behaviors & attitudes to co-create gum/pack ideas relevant to them.

With a gum to maintain mental focus and reaction time. This unique gum combines green tea extract and B vitamins with the invigorating and long-lasting flavors of 5 Gum to keep you razor-sharp while gaming.

INFORMATION
Project:
Respawn by 5 Gum
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Client:
Razer

2020.11

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CREDITS
Design Lead: John Hall G
raphic Design Lead: Eddy Ymeri
Case Study Photography: Eddy Ymeri
Filed Under: Brand Architecture, Identity, Packaging

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